Press Release

For Immediate release!


Special Auction Celebration of Princess Diana’s Legendary Glamour and Enduring Popularity to Include Exclusive European Exhibition at The Museum of Style Icons at the Newbridge Silverware Visitor’s Centre Opening May 5th

Over 1,000 Items on Offer at Summer Auction Blockbuster of the Season Featuring 100th Anniversary Collection of Warner Bros. Films

Juliens Auctions Hollywood Legends Catalogue Cover


Beverly Hills, California – (May 2, 2023) –Julien’s Auctions and Turner Classic Movies (TCM), announced today “HOLLYWOOD LEGENDS,” the auction blockbuster of the season taking place live Wednesday, September 6th, Thursday, September 7th and Friday, September 8th in Beverly Hills and online at This summer, the latest co-brand extension from the two companies’ exclusive joint collaboration, combining the rich legacies of the world-renowned auction house to the stars and Hollywood’s most revered purveyor of classic movies, will offer film fans, pop culture enthusiasts and memorabilia collectors a unique and dynamic destination like no other.

A premium curated collection of over 1,000 of the most iconic and fascinating objects synonymous with Hollywood’s greatest legends and the world’s most famous cultural figures of all time will be available to the public to experience and relive timeless moments in pop culture history via exclusive exhibitions, screenings, catalogs, on-air and online programming on the companies’ respective channels and platforms, events and more before offering these treasures for sale at Julien’s and TCM’s once-in-a-lifetime auction.

Coming attractions include a special 100th anniversary celebration of Warner Bros. spotlighting hundreds of costumes, props, behind the scenes production material, photographs, memorabilia, artifacts, ephemera and more from the legendary films produced by the storied Hollywood film studio.

Julien’s Auctions and Turner Classic Movies also announced today that a collection of the royal icon who embodied the very definition of legend–Princess Diana–will be one of the marquee headliners of their two-day blockbuster summer event. The collection consists of three rare and important garments owned and worn by Diana, Princess of Wales, that have not been seen in public in over 30 years since their auction by Christie’s in 1997.

Princess Diana Hot Shots PremiereWith recent events of the British royal family making history once again from the passing of Her Majesty Queen Elizabeth II to the upcoming coronation of King Charles III, Hollywood’s fascination and interest in the monarchy has grown more than ever in this momentous time. The pomp and pageantry of the British monarchy have reigned at Julien’s history of record-breaking sales of iconography from the royal wedding cakes to the collection of The Windsors, and TCM’s programming of classic films revolving around the lives and times of the royals from King Arthur to the Queen of England has enthralled their audiences of millions.

This auction celebration of Princess Diana’s timeless style and legacy as one of the world’s most glamourous and beloved public figures in history marks the 27th anniversary of her untimely passing on August 31, 1997.

In honor of this anniversary, an exclusive advance preview exhibition dedicated to Diana’s enduring style and popularity will open May 5th and run throughout the summer at The Museum of Style Icons at Newbridge Silverware in Newbridge, Co. Kildare in their new exhibition called “Princess Diana – Fashion from the Wardrobe of The People’s Princess.” The visiting pieces will be displayed before heading to auction alongside The Museum of Style Icons’ permanent Princess Diana exhibits which include her famous pale pink Emanuel blouse famously worn in her engagement portrait by Lord Snowdon in 1981, the final calico toile for Diana’s royal wedding gown and a replacement veil and her “India” state visit Catherine Walker evening gown.

scarlet red silk Bruce Oldfield gown worn by Princess DianaThe top auction highlight is a stunning scarlet red silk Bruce Oldfield gown worn by Princess Diana while attending the film premiere of Hot Shots! at the Odeon Leicester in November of 1991 with President Arpad Goncz of Hungry and his wife Szusza. The gown has a draped short sleeve bodice with a slender fitting ruching to the waist and hips with an all over lamé tartan motif. The much-photographed dress (photo above left credit: Trinity Mirror / Mirrorpix / Alamy Stock Photo) has an estimate of $200,000 - $400,000.

strapless Catherine Walker gown worn by Princess DianaAlso appearing in the auction are dresses by Catherine Walker, the famed British couturier to Princess Diana and one of her favorite designers. Walker created Princess Diana’s most famous garments for 16 years including the black cocktail dress that she was buried in and whose designs are still worn by many of the royals today including Kate Middleton, the current Princess of Wales. This slender fitting strapless Catherine Walker gown (estimate: $60,000 - $80,000) worn by Princess Diana to a private function is made of white silk crepe with bold bands of black silk velvet with a graduated hemline and silk lining (photo right).

Catherine Walker evening gown worn by Princess DianaAnother stunning highlight is a Catherine Walker evening gown (photo left) worn by Princess Diana to a gala dinner at the Royal York Hotel in Toronto, Canada in 1991. The gown has a fitted black faille bodice with a décolleté neckline and off the shoulder short sleeves with a draped jade silk skirt with fringed sash and side slit (estimate: $100,0000 - $200,000).

The complete “Hollywood Legends” lineup of items, including special items honoring the 100th anniversary of Warner Bros., will be announced on Julien’s Auctions and TCM in the coming weeks.

“Julien’s Auctions is pleased to announce our latest auction presentation with our esteemed partner TCM featuring two marquee collections that truly embody the stuff of ‘Hollywood Legends,’ Warner Bros. and Princess Diana,” said Darren Julien, Founder and President of Julien’s Auctions. “Together, we look forward to celebrating 100 years of Warner Bros. and over 10 centuries of the Royal Family with our special showcase of treasures from the legendary Hollywood movie studio and the beloved People’s Princess, one of the most photographed women in the world who changed the monarchy forever and whose persona continues to captivate the public and Hollywood today through tributes and film and television works about her life.”

“Classic film has been captivated by the British Royal Family since the advent of cinema, with stars such as Bette Davis, Elizabeth Taylor, and Dame Judi Dench portraying the current monarch’s ancestors,” said Pola Changnon, general manager of TCM. “It’s only fitting that the main attraction of this auction is a dress Princess Diana wore to a film premiere more than 30 years ago.”

William Doyle, CEO of Newbridge Silverware said, “Princess Diana was much loved all around the world whose fashion and style make her one of the most enduring style icons of all time. We are delighted to work with Julien’s Auctions and TCM to bring these three very important Princess Diana garments to our new exhibition in Ireland.”

Named one of Ireland’s top five free visitor attractions by Fáilte Ireland, the Museum of Style Icons (MOSI) hosts numerous collections and artefacts relating to stars of the silver screen including Audrey Hepburn, Marilyn Monroe, Princess Grace, Elvis and The Beatles and many more.

For more information see or call + 353 (0) 45 431301

Julien's Auctions
257 N. Canon Drive
Beverly Hills, CA 90210

Public Exhibition: Monday, August 28th - Friday, September 1st, and Tuesday, September 5th, 2023
Daily: 11:00 a.m. – 5:00 p.m. Pacific Time
Free to the Public

Wednesday, September 6th
Session I (Lots 1-438): 10:00 a.m. Pacific Time

Thursday, September 7th
Session II (Lots 439-839): 10:00 a.m. Pacific Time

Friday, September 8th
Session III (Lots 840-1416): 10:00 a.m. Pacific Time

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Collaborating with the famous and the exclusive, Julien’s Auctions produces high profile auctions in the film, music, art and sports markets. Julien’s Auctions has received international recognition for its unique and innovative auction events, which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Neil Young, Elvis Presley, Frank Sinatra, Jimi Hendrix, Hugh Hefner, Pelé and many more.

In 2016, Julien’s realized $5 million in the historic auction of the Brazilian soccer icon, three-time World Cup Champion and FIFA Player of the Century’s collection of memorabilia, personal property and awards, which featured the sale of Pelé’s 3 World Cup Gold medals, sold for a combined total of US $970,992 (£674,300), including his 1970 World Cup winner’s medal sold for $427,100 (£346,000), which set world records for the most expensive Pelé item and the most expensive soccer medal ever sold at auction. In 2020, Julien’s shattered multiple records of sports jerseys sold at auction in the sale of a trio of historic #23 basketball jerseys worn by Michael Jordan (his historic 1984 “Signing Day” official Chicago Bulls rookie #23 which sold for $320,000, a new world record sale for a jersey worn by the 14 Time All-Star and five-time MVP legend), Barack Obama (the forty-fourth U.S. President’s 1979 #23 Punahou School jersey which sold for $192,000, a new world record selling price for a high school jersey) and Lebron James (the NBA legend’s 2003-2004 official Cleveland Cavaliers rookie year NBA jersey rookie season which sold for $128,000) which combined totaled $640,000 as well as Colin Kaepernick’s official San Francisco 49ers rookie jersey which sold for $128,000, a new world record for most expensive NFL jersey sold at auction. Other notable Sports memorabilia sold by Julien’s Auctions include Babe Ruth’s 1938 Brooklyn Dodgers coaching uniform which sold for $187,500 and NASCAR legend Richard Petty’s 1974 Dodge Charger Daytona race-winning car which sold for $500,000.

In 2016, Julien’s Auctions received its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, The Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.8 million. Julien’s Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson’s white glove, which sold for $480,000 making it the most expensive glove ever sold at auction. In 2020, Julien’s Auctions received its third Guinness Book of World Record placement for the sale of Kurt Cobain’s “MTV Unplugged” 1959 Martin D-18E acoustic-electric guitar, which sold for $6 million making it the world’s most expensive guitar ever sold at auction. In 2022, Julien’s Auctions sold the world’s second most expensive guitar ever sold at auction with Kurt Cobain’s “Smells Like Teen Spirit” music video 1969 Fender Mustang electric guitar, which sold for $4.5 million.

Based in Los Angeles, Julien’s Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information on Julien’s Auctions, go to

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