Press Release

For Immediate release!


GUITARS FOR PEACE
GIBSON LAUNCHES UKRAINE RELIEF PROGRAM TO RAISE AWARENESS AND FUNDS FOR THE PEOPLE OF UKRAINE

Gibson’s Ukraine Relief Guitars Will Be A Part of Julien’s Auctions
“Icons & Idols: Rock ‘N’ Roll”

Juliens Auctions Gibson Ukraine Cover

LIVE AUCTION CONCLUDES
NOVEMBER 11TH, 12TH, 13TH, 2022

NASHVILLE, TN (September 7th, 2022) Gibson, the iconic American-made instrument brand, and Gibson Gives--its philanthropic arm--are bringing the music community together to stand behind the Ukraine Relief effort, raising awareness and funds to aid the people of Ukraine.

Gibson Ukraine Les Paul Guitars

Gibson luthiers have crafted a limited edition run of Guitars For Peace Les Paul Custom electric guitars, which proudly display the unforgettable Azure Blue and Gold colors of the Ukrainian Flag. Gibson partnered with artists to perform with the Ukraine guitars on stage on tour this summer. Autograph books traveling alongside each guitar have been autographed by Paul McCartney, The Rolling Stones, Slash, Fher Olvera of Maná, Nile Rodgers of Chic, Mark Knopfler, Lzzy Hale, Margo Price, Alex Lifeson, Blossoms, The Fratellis, Kasabian, Madness, Maisie Peters, Paloma Faith, The Charlatans, The Vaccines, Toyah, My Chemical Romance, and actor Jason Momoa, among others.

Guitars For Peace Logo

The Gibson Guitars For Peace Ukraine guitars and their autograph books as part of Julien’s Auctions—the world record-breaking auction house to the stars—”Icons & Idols: Rock ‘N’ Roll” live auction. Bidding will conclude with the live auction on Friday, November 11, Saturday, November 12, and Sunday, November 13, online via a href="https://www.JuliensLive.com/" style="color:#a78544; text-decoration:none;">www.JuliensLive.com and in-person at the Hard Rock New York. Registration is required to bid in this auction and can be done in person or online before the sale via the registration page to bid by phone (310) 836-1818, proxy, or in person, or online. For inquiries, please email info@juliensauctions.com or call 310-836-1818.

100% of the funds from the auction of the Gibson Guitars For Peace Ukraine Relief guitars will go to the current humanitarian need for the people of Ukraine, as well as rebuilding efforts once the conflict ends. In addition to the guitars, Gibson has launched the Guitars For Peace T-Shirt to allow everyone across the globe to show their support for Ukraine in an affordable way. 100% of funds from the sale of Gibson Ukraine guitars and the Guitars For Peace T-Shirts will be donated to immediate humanitarian relief efforts in Ukraine through the Disaster Emergency Committee, a portion of the funds will also be used to re-establish music programs in Ukraine when the conflict ends. To order the Gibson Gives Guitars For Peace T-Shirt and support Ukraine relief, visit: https://www.bonfire.com/gibson-gives-guitars-for-peace/.

The Gibson Gives Ukraine Relief guitars feature the colors of the Ukrainian flag, which is a worldwide symbol of international solidarity for the freedom, democracy, and independence of the Ukrainian people. The Azure Blue color on top signifies Ukraine’s great blue skies, while the Gold below denotes the massive fields of grain that cover three-quarters of the country; the flag of Ukraine represents its role as the breadbasket of Europe. A strong symbol of pride, the Ukrainian flag was created in 1848 and has flown high as the national flag of Ukraine for over 30 years since Ukraine achieved its independence.

“I’m happy to auction this beautiful guitar of mine to benefit the fine people of Ukraine,” says Paul McCartney. “Hopefully it will help them through this aggressive Russian invasion.”

Paul McCartney performs with a custom Gibson Guitars For Peace Les Paul Standard guitar in Syracuse

Above: Paul McCartney performs with a custom Gibson Guitars For Peace Les Paul Standard guitar in Syracuse. Photo credit: MJ Kim.

“It is an honor to represent the brave sovereign state of Ukraine,” says SLASH. “I’m proud to support them during this conflict.”

Slash performing with Guns N’ Roses in June with a Gibson Guitars For Peace Les Paul Custom guitar

Above: Slash performing with Guns N’ Roses in June with a Gibson Guitars For Peace Les Paul Custom guitar.

“Once again, Gibson Gives rises to the occasion!” says Alex Lifeson of RUSH. “I’m proud to count myself in as a supporter of the Guitars For Peace initiative in aid of the people of Ukraine.”

Alex Lifeson is pictured with a Gibson Guitars For Peace Les Paul

Above: Alex Lifeson is pictured with a Gibson Guitars For Peace Les Paul.

“It’s been heartbreaking to watch the innocent people of Ukraine in such turmoil,” adds Lzzy Hale of Halestorm. “I’m so proud of my Gibson family for stepping up to provide a bit of hope to our fellow humans.”

Gibson Ambassador Lzzy Hale of Halestorm is pictured with a Gibson Guitars For Peace Les Paul

Above: Gibson Ambassador Lzzy Hale of Halestorm is pictured with a Gibson Guitars For Peace Les Paul.

“For many centuries, music has always played a pivotal role in uniting communities and countries, especially during times of conflict,” says James “JC” Curleigh, President and CEO of Gibson Brands. “Despite the dark circumstances, we stand by our amazing artists with our support to launch ‘Guitars for Peace,’ and to envision a better future for Ukraine and its citizens.”

Fher Olvera of Maná performs at the Forum in Los Angeles with a Gibson Guitars For Peace Les Paul Custom guitar

Above: Fher Olvera of Maná performs at the Forum in Los Angeles with a Gibson Guitars For Peace Les Paul Custom guitar.

Margo Price is pictured with a Gibson Gives Guitars For Peace Les Paul

Above: Margo Price is pictured with a Gibson Gives Guitars For Peace Les Paul.

Nile Rogers of Chic with the Gibson Guitars For Peace Les Paul

Above: Nile Rogers of Chic with the Gibson Guitars For Peace Les Paul.

Mark Knopfler with the Gibson Guitars For Peace Les Pau

Above: Mark Knopfler with the Gibson Guitars For Peace Les Paul.

Gibson Gives Guitars For Peace T-Shirt

Above: the Gibson Gives Guitars For Peace T-Shirt. To order the Gibson Gives Guitars For Peace T-Shirt, visit: https://www.bonfire.com/gibson-gives-guitars-for-peace/.

Gibson USA craftory team in Nashville, TN

Above: the Gibson USA craftory team in Nashville, TN.

custom left-handed Gibson Guitars For Peace Les Paul Standard played by Paul McCartney

Above: the custom left-handed Gibson Guitars For Peace Les Paul Standard played by Paul McCartney.

Guitars For Peace Logo

Gibson Gives:
GIBSON GIVES.ORG

ABOUT GIBSON GIVES:

 

Gibson Gives works extensively with other non-profits in a 360 degree way, raising the funds, awareness and resources they need the most right now. Gibson Gives partners include MusiCares, The Recording Academy (GRAMMY’s), Save The Music (Gibson launched 15 scholarships for graduating High School seniors), Metro Nashville Public Schools (Gibson donated over $300,000 in gear to outfit school music programs), National Museum of African American Music (Gibson donated proceeds from a charitable auction with Gibson artist Darius Rucker), Guitars For Vets (helping U.S. military veterans with PTSD), Apollo Theater (“Let’s Stay In Together” Concert Event), Women Who Rock (breast cancer research at Magee Women’s Research Institute), Ryan Seacrest Foundation (placed Gibson instruments and KRK studio gear in all of their U.S. hospitals for pediatric patients and offering them music-making lessons to cope with illness), JoyRxMusic® Children’s Cancer Association (arranged music lessons for hospitalized kids and teens facing cancer and serious illness) and the Do it for the Love’ Foundation (a wish-granting non-profit organization for people living with life-threatening illnesses). Gibson Gives became the exclusive stringed instrument provider for the Nashville based non-profit Musicians On Call (who arrange in-room and virtual performances by superstar artists with hospital patients) and donated high-value guitars for auction to support the Teenage Cancer Trust (London, U.K.). Since re-launching in 2019, Gibson Gives has raised over $3.5 million dollars worldwide through its mission to support non-profit organizations in their efforts to advance musicians, youth-focused education, and wellness initiatives. 100% of all donations to and from Gibson Gives--a 501(c)(3) organization--go towards giving the gift of music. Gibson Gives is changing lives…one guitar at a time. For more information, visit: www.gibsongives.org/.

ABOUT GIBSON:

Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 128 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, and KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Experience more at Gibson.com and on Instagram, Twitter, Facebook, Gibson App, Gibson Garage, and Gibson TV.

Contact us: Twitter @spatialxr, Facebook @spatial.io, LinkedIn spatial.systems, Instagram @spatial—io, YouTube @spatial.

For inquiries, please email info@juliensauctions.com or call 310-836-1818.

For hi res images at 300 dpi (and above), please email requests to: info@juliensauctions.com


Logo

For Inquiries, Please Email info@juliensauctions.com or Call 310-836-1818.


Register to bid

LIVE AUCTIONS

Registration is required to bid in this live auction and can be done online before the sale at the JuliensAuctions.com Registration page to bid by phone, proxy or online at JuliensLive.com/signup/ to bid live online, or by calling (310) 836-1818.

ONLINE EXCLUSIVE AUCTIONS

Registration is required to bid in this online exclusive auction and can be done online before the sale at JuliensLive.com/signup/ to bid live online, or by calling (310) 836-1818.


Placing Bids

LIVE AUCTIONS

There are four ways to bid in Live Auctions:

  1. Bid with Julien's Auctions online and live in real time at JuliensLive.com or via our iPhone App.
  2. Bid over the telephone with an auction house representative.
  3. Bid in person in the room at our auction events.
  4. Bid in advance by absentee bid. Absentee bid forms are printed in the back of each catalogue, and are also available by calling Julien's Auctions or online by visiting www.juliensauctions.com/register-to-bid.

ONLINE EXCLUSIVE AUCTIONS

  1. Bid in advance by absentee bid online at JuliensLive.com.
  2. Bid with Julien's Auctions online and live in real time at JuliensLive.com or via our iPhone App in lot order on the concluding day of the auction.


Media contact

info@juliensauctions.com
For hi res images at 300 dpi (and above), please email requests to: info@juliensauctions.com.


About Julien's Auctions

Julien’s Auctions is the auction house to the stars. Collaborating with the famous and the exclusive, Julien’s Auctions produces high profile auctions in the film, music, art and sports markets. Julien’s Auctions has received international recognition for its unique and innovative auction events, which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Neil Young, Elvis Presley, Frank Sinatra, Jimi Hendrix, Hugh Hefner, Pelé and many more.

In 2016, Julien’s realized $5 million in the historic auction of the Brazilian soccer icon, three-time World Cup Champion and FIFA Player of the Century’s collection of memorabilia, personal property and awards, which featured the sale of Pelé’s 3 World Cup Gold medals, sold for a combined total of US $970,992 (£674,300), including his 1970 World Cup winner’s medal sold for $427,100 (£346,000), which set world records for the most expensive Pelé item and the most expensive soccer medal ever sold at auction. In 2020, Julien’s shattered multiple records of sports jerseys sold at auction in the sale of a trio of historic #23 basketball jerseys worn by Michael Jordan (his historic 1984 “Signing Day” official Chicago Bulls rookie #23 which sold for $320,000, a new world record sale for a jersey worn by the 14 Time All-Star and five-time MVP legend), Barack Obama (the forty-fourth U.S. President’s 1979 #23 Punahou School jersey which sold for $192,000, a new world record selling price for a high school jersey) and Lebron James (the NBA legend’s 2003-2004 official Cleveland Cavaliers rookie year NBA jersey rookie season which sold for $128,000) which combined totaled $640,000 as well as Colin Kaepernick’s official San Francisco 49ers rookie jersey which sold for $128,000, a new world record for most expensive NFL jersey sold at auction. Other notable Sports memorabilia sold by Julien’s Auctions include Babe Ruth’s 1938 Brooklyn Dodgers coaching uniform which sold for $187,500 and NASCAR legend Richard Petty’s 1974 Dodge Charger Daytona race-winning car which sold for $500,000.

In 2016, Julien’s Auctions received its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, The Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.8 million. Julien’s Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson’s white glove, which sold for $480,000 making it the most expensive glove ever sold at auction. In 2020, Julien’s Auctions received its third Guinness Book of World Record placement for the sale of Kurt Cobain’s “MTV Unplugged” 1959 Martin D-18E acoustic-electric guitar, which sold for $6 million making it the world’s most expensive guitar ever sold at auction. In 2022, Julien’s Auctions sold the world’s second most expensive guitar ever sold at auction with Kurt Cobain’s “Smells Like Teen Spirit” music video 1969 Fender Mustang electric guitar, which sold for $4.5 million.

Based in Los Angeles, Julien’s Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information on Julien’s Auctions, go to www.juliensauctions.com.

Connect with Julien’s Auctions at www.facebook.com/JuliensAuctions or www.twitter.com/JuliensAuctions
or www.instagram.com/juliens_auctions.


Download Press Release as PDF file