Press Release

For Immediate release!


ICONS & IDOLS SPORTS ANNOUNCED

Julien's Auctions - Icons & Idols: Trilogy - Sports

Michael Jordan’s Historic 1984 “Signing Day” Official Chicago Bulls Rookie NBA Game Jersey to Stand Atop the Auction Podium

Julien's Auctions - Icons & Idols: Trilogy

FRIDAY, DECEMBER 4TH, 2020

Los Angeles, California – (July 27th, 2020) – Julien’s Auctions presents ICONS & IDOLS: SPORTS, the world-record breaking auction house to the stars’ highly anticipated sports event, taking place Friday, December 4th, 2020, live in Beverly Hills and online at juliensauctions.com.

The marquee highlight of the event is the historic rookie NBA official Chicago Bulls game jersey presented to Michael Jordan, the greatest basketball player of all time, who led the Chicago Bulls to six NBA championships and won the NBA Finals Most Valuable Player award in each of those championships (photo above credit: Bettmann / Getty Images). The 14 time All-Star and five-time MVP legend was named the greatest North American athlete of the 20th century by ESPN’s “SportsCentury’s” distinguished 48-member panel and voted Best Athlete of All Time by Harris Poll.

Jordan held up this very jersey – his very first official NBA Chicago Bulls game jersey – Julien's Auctions - Icons & Idols: Trilogy - Sports at his first press conference as a member of the team with Rod Thorn announcing that they had signed Jordan as their firstround draft pick with a multi-million-dollar contract. This size “44” Rawlings brand jersey is a white mesh pullover featuring “BULLS” in red with his number “23” and on the reverse side emblazoned with “JORDAN” and the number “23.”

This piece of sports history and harbinger of the great things to come in the Hall of Famer’s illustrious 15-year NBA career has a pre-sale estimate of $200,000-$400,000.

On September 12th, 1984, sports history was made in the arrival of a cultural phenomenon named Michael Jeffrey Jordan who signed his first professional contract with the Chicago Bulls. The 21-year-old basketball player’s signing would signify a game changing turning point for the Bulls who that day had signed the best player in their entire franchise history. The two-time NCAA Player of the Year who played for the University of North Carolina Tar Heels was the No. 3 overall pick in the 1984 draft.

In his spectacular first season, M.J. became a sports superstar, leading the Bulls to the playoffs, winning the 1985 NBA Rookie of the Year award and starting in all 82 games and scoring an average of 28.2 points per game. That same year, the upstart Nike sneaker brand gave Jordan his own signature shoe and a $250,000 contract as a rookie–an unprecedented feat in the company’s and retail history–and created one of the most iconic sneakers of all time, the Air Jordans. Nike’s first year profit expectations in the $3 million mark were shattered when the “sneaker” craze for Air Jordans resulted in a remarkable $126 million in sales. Air Jordans are still one of the most popular and enduring brands with Jordan’s “Jumpman” logo instantly recognized and celebrated today. That first season, the rookie also doubled the team’s average game attendance and set off one of the most devoted fan-bases in all of sports history. Jordan’s business acumen and popularity elevated the NBA brand around the world and pioneered entirely new market categories, sponsorships, and other opportunities on and off the court for himself and other athletes to follow.

“There are only a few individual athletes who the world knows by just one name. Ali. Ruth. Namath. Jordan stands alone as basketball’s greatest superstar,” said Martin Nolan, Executive Director of Julien’s Auctions. Michael Jordan's 1984 Bulls Signing Day Jersey“Nearly 40 years ago, history was made when Michael Jordan was presented this jersey in his signing with the Chicago Bulls and the world witnessed the beginning of a sports legend’s extraordinary career whose influence and impact continues to transcend beyond basketball and permeates pop culture today.”

Over 500 of the most highly collectible sports artifacts from the worlds of basketball, football, soccer, baseball, hockey and more will head to the auction finish line at this once in a lifetime sale of memorabilia, uniforms, medals, awards, and sports equipment.

JULIEN’S AUCTIONS PUBLIC EXHIBITION & AUCTION LOCATION

Julien's Auctions
257 N. Canon Drive
Beverly Hills, CA 90210

Monday, November 23rd – Friday, November 27th, 2020
Monday, November 30th, 2020

Daily: 11:00 a.m. – 5:00 p.m. Pacific Time
Free to the Public

LIVE AUCTION LOCATION

Julien's Auctions Beverly Hills
257 N. Canon Drive
Beverly Hills, CA 90210

LIVE & ONLINE AUCTION

ICONS & IDOLS: SPORTS
Friday, December 4th, 2020

Session VII: 10:00 a.m. Pacific Time
Session VIII: 1:00 p.m. Pacific Time

For inquiries, please email info@juliensauctions.com or call 310-836-1818.

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For Inquiries, Please Email info@juliensauctions.com or Call 310-836-1818.


Register to bid

LIVE AUCTIONS

Registration is required to bid in this live auction and can be done online before the sale at the JuliensAuctions.com Registration page to bid by phone, proxy or online at JuliensLive.com/signup/ to bid live online, or by calling (310) 836-1818.

ONLINE EXCLUSIVE AUCTIONS

Registration is required to bid in this online exclusive auction and can be done online before the sale at JuliensLive.com/signup/ to bid live online, or by calling (310) 836-1818.


Placing Bids

LIVE AUCTIONS

There are four ways to bid in Live Auctions:

  1. Bid with Julien's Auctions online and live in real time at JuliensLive.com or via our iPhone App.
  2. Bid over the telephone with an auction house representative.
  3. Bid in person in the room at our auction events.
  4. Bid in advance by absentee bid. Absentee bid forms are printed in the back of each catalogue, and are also available by calling Julien's Auctions or online by visiting www.juliensauctions.com/register-to-bid.

ONLINE EXCLUSIVE AUCTIONS

  1. Bid in advance by absentee bid online at JuliensLive.com.
  2. Bid with Julien's Auctions online and live in real time at JuliensLive.com or via our iPhone App in lot order on the concluding day of the auction.


Media contact

info@juliensauctions.com
For hi res images at 300 dpi (and above), please email requests to: info@juliensauctions.com.


About Julien's Auctions

Julien’s Auctions is the world record-breaking auction house to the stars. Collaborating with the famous and the exclusive, Julien’s Auctions produces high profile auctions in the film, music, art and sports markets. Julien’s Auctions has received international recognition for its unique and innovative auction events, which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Neil Young, Elvis Presley, Frank Sinatra, Jimi Hendrix, Hugh Hefner, Pelé and many more.

In 2016, Julien’s realized $5 million in the historic auction of the Brazilian soccer icon, three-time World Cup Champion and FIFA Player of the Century’s collection of memorabilia, personal property and awards, which featured the sale of Pelé’s 3 World Cup Gold medals, sold for a combined total of US $970,992 (£674,300), including his 1970 World Cup winner’s medal sold for $427,100 (£346,000), which set world records for the most expensive Pelé item and the most expensive soccer medal ever sold at auction. In 2020, Julien’s shattered multiple records of sports jerseys sold at auction in the sale of a trio of historic #23 basketball jerseys worn by Michael Jordan (his historic 1984 “Signing Day” official Chicago Bulls rookie #23 which sold for $320,000, a new world record sale for a jersey worn by the 14 Time All-Star and five-time MVP legend), Barack Obama (the forty-fourth U.S. President’s 1979 #23 Punahou School jersey which sold for $192,000, a new world record selling price for a high school jersey) and Lebron James (the NBA legend’s 2003-2004 official Cleveland Cavaliers rookie year NBA jersey rookie season which sold for $128,000) which combined totaled $640,000 as well as Colin Kaepernick’s official San Francisco 49ers rookie jersey which sold for $128,000, a new world record for most expensive NFL jersey sold at auction. Other notable Sports memorabilia sold by Julien’s Auctions include Babe Ruth’s 1938 Brooklyn Dodgers coaching uniform which sold for $187,500 and NASCAR legend Richard Petty’s 1974 Dodge Charger Daytona race-winning car which sold for $500,000.

In 2016, Julien’s Auctions received its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, The Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.8 million. Julien’s Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson’s white glove, which sold for $480,000 making it the most expensive glove ever sold at auction. In 2020, Julien’s Auctions received its third Guinness Book of World Record placement for the sale of Kurt Cobain’s “MTV Unplugged” 1959 Martin D-18E acoustic-electric guitar, which sold for $6 million making it the world’s most expensive guitar ever sold at auction. In 2022, Julien’s Auctions sold the world’s second most expensive guitar ever sold at auction with Kurt Cobain’s “Smells Like Teen Spirit” music video 1969 Fender Mustang electric guitar, which sold for $4.5 million.

Based in Los Angeles, Julien’s Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information on Julien’s Auctions, go to www.juliensauctions.com.

Connect with Julien’s Auctions at www.facebook.com/JuliensAuctions or www.twitter.com/JuliensAuctions
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