Press Release

For Immediate release!



Icons and Idols: Rock Catalog

Beverly Hills, California – October 30, 2012 — Julien’s Auctions, the world’s premier entertainment and music auction house announced its highly anticipated Icons & Idols Rock n’ Roll Auction Event to take place at the Julien’s Auctions Beverly Hills Gallery on Saturday, December 1st, 2012 and Sunday, December 2nd, 2012. Music enthusiasts, collectors and the curious will have the opportunity to bid on iconic music memorabilia dating back from the1930s to modern day. From the fascinating world of Lady Gaga to the historic legacy of The Beatles, this auction will be the Rock n’ Roll auction of the year to watch.

Lady Gaga “Ecstasy” gown

Bruce Springsteen “Born to Run” Necklace

Although today’s generation will quickly remember Lady Gaga performing on stage in her now infamous “meat suit,” it was in 1966 that The Beatles were photographed by Roger Whitaker wearing butcher coats with meat and doll parts surrounding them. This became the cover image for the Beatles' Yesterday and Today album though it was not originally intended for the cover of an album. It was immediately deemed unsuitable by DJs around the world and Capitol Records pulled the album. One copy, intended for the trash, was rescued by a Modern Album Company employee and stored away for more than 45 years. This first state stereo copy will be amongst the highlights of the Icons & Idols Music Auction (Est: $6,000-$8,000).

Dolly Parton Worn Dress

Other highlights of the sale include a John Lennon shirt that he wore on a family vacation to Japan (Est: $15,000-$20,000); a 1963 dollar bill signed by all members of the Beatles and legendary DJ Murray The K (Est: $2,000-$4,000); photographs taken by Liverpool Echo columnist George Harrison (no relation to the musician) as The Beatles flew to America for the very first time (Est: $400-$600, each); and a very special poster signed at the 2002 Concert for George memorial concert held at the Royal Albert Hall (Est: $1,000-$2,000). Signatures include Ringo Starr, Paul McCartney, Jeff Lynne, Eric Clapton and other friends of George Harrison. The proceeds from the sale of this lot will benefit the Material World Foundation founded in 1973 by George Harrison.

Rock and Roll and a bit of country fashion will also be highlighted and include James Brown's stage worn white and orange gingham suit (Est: $600-800); Englebert Humperdinck’s Las Vegas stage worn suit (Est: $1,000-$2,000); Dolly Parton’s 1976 stage worn dress (Est: $10,000-$12,000); Liberace’s album and stage worn suits (Est: $10,000-$12,000 and $5,000-$7,000); Whitney Houston’s concert and event ensembles; Meat Loaf’s embellished stage suits (Est: $200-$400, each); and Porl Thompson’s stage and video worn costumes (Est: $2,500-$5,000).

A “This is It” Stage Rehearsed Set of Drums

In a a rare and remarkable offering seldom seen on the auction block, Lady Gaga’s personal and professional clothing will also be auctioned. This includes four of the Lady’s items. Greek designer Eddie Gavriilidis created the “Ecstasy” gown which Gaga wore while visiting a radio station in Omaha, Nebraska. The laser cut snakeskin and nude mesh dress bears a spot of blood where an over-enthusiastic fan scratched Lady Gaga in a throng of other fans (Est: $10,000-$12,000). In the short film Manifesto of Little Monsters based on a text written by Lady Gaga, she appears in a variety of costumes including the clear mask (Est: $3,000-$5,000); other head gear including a Frank Fernandez headpiece worn during the Monster Ball tour in 2010 (Est: $4,000-$6,000); and a Keko Hainswheeler face mask worn by the singer in her video for the song “Bad Romance (Est: $2,000-$4,000).

Elvis Presley studio used microphone
U2’s the Edge stage worn 360° Tour Converse  Shoes

Other highlights will include Madonna’s black bouffant dress worn by the mega-star for LIFE Magazine shoot with photographer Bruce Weber. The gown is accompanied by an original Bruce Weber photograph (Est: $40,000-$50,000); Bruce Springsteen’s personal stage worn clothing and hats (Est: various); jewelry including the Italian horn amulet he is seen wearing on the cover of his 1975 album “Born to Run,” and as a tribute to the late Clarence Clemons, “The Big Man,” a stage worn white, Homburg style hat (Est: $800-$1,200); personal items from Carlos Santana and his musician wife Cindy Blackman Santana to benefit their Milagro Foundation (Est: Various); 80 uniquely signed and specially designed guitars including those from Thin Lizzy, Alice Cooper, Aerosmith, Bon Jovi, Anthrax, Slayer, Lizzy Borden, Metallica and many others which will benefit Ronnie James Dio’s “Stand Up and Shout” charity and in part, the Asian Elephant Art and Conservation Project; U2’s the Edge personal stage worn Converse tennis shoes along with a photograph of him on stage wearing the shoes throughout the U2 360 Tour (Est: $800-$1,200), a Mick Jagger signed Baldwin piano fall-board and bench (Est: $3,000-$5,000), a pair of Les Paul limited edition Thiel speakers (Est: $1,000-$1,500), signed items by Led Zeppelin’s Robert Plant and a personally owned and played Bryan Adams guitar (Est: $1,000-$1,500); and a pair of guitars signed from Green Day (Est: $800-$1,200). U2's the Edge and his friends have contributed these items which will benefit Music Rising, an organization co-founded by the Edge in 2005 after the devastation of Hurricane Katrina which has since continued to support the musical heritage and needs of the Gulf South.

The auction will include a spectacular collection of over 450 items and will provide collectors around the world the rare opportunity to take home Rock n’ Roll history. All of the property in the auction will be featured in a full color limited edition catalog available for purchase at

Monday, November 19th – Friday, November 30th
(10:00 a.m. – 5:00 p.m. P.S.T. Daily)


Saturday, December 1st
Session I: 10:00 a.m. P.S.T.
Session II: 2:00 p.m. P.S.T.

Sunday, December 2nd
Session III: 10:00 a.m. P.S.T.

Exhibition and Auction Location
at Julien’s Auctions Beverly Hills
9665 Wilshire Boulevard, Suite 150
Beverly Hills, CA 90210

For hi res images at 300 dpi (and above), please email requests to:


For Inquiries, Please Email or Call 310-836-1818.

Register to bid


Registration is required to bid in this live auction and can be done online before the sale at the Registration page to bid by phone, proxy or online at to bid live online, or by calling (310) 836-1818.


Registration is required to bid in this online exclusive auction and can be done online before the sale at to bid live online, or by calling (310) 836-1818.

Placing Bids


There are four ways to bid in Live Auctions:

  1. Bid with Julien's Auctions online and live in real time at or via our iPhone App.
  2. Bid over the telephone with an auction house representative.
  3. Bid in person in the room at our auction events.
  4. Bid in advance by absentee bid. Absentee bid forms are printed in the back of each catalogue, and are also available by calling Julien's Auctions or online by visiting


  1. Bid in advance by absentee bid online at
  2. Bid with Julien's Auctions online and live in real time at or via our iPhone App in lot order on the concluding day of the auction.

Media contact
For hi res images at 300 dpi (and above), please email requests to:

About Julien's Auctions

Julien’s Auctions is the world record-breaking auction house to the stars. Collaborating with the famous and the exclusive, Julien’s Auctions produces high profile auctions in the film, music, art and sports markets. Julien’s Auctions has received international recognition for its unique and innovative auction events, which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Neil Young, Elvis Presley, Frank Sinatra, Jimi Hendrix, Hugh Hefner, Pelé and many more.

In 2016, Julien’s realized $5 million in the historic auction of the Brazilian soccer icon, three-time World Cup Champion and FIFA Player of the Century’s collection of memorabilia, personal property and awards, which featured the sale of Pelé’s 3 World Cup Gold medals, sold for a combined total of US $970,992 (£674,300), including his 1970 World Cup winner’s medal sold for $427,100 (£346,000), which set world records for the most expensive Pelé item and the most expensive soccer medal ever sold at auction. In 2020, Julien’s shattered multiple records of sports jerseys sold at auction in the sale of a trio of historic #23 basketball jerseys worn by Michael Jordan (his historic 1984 “Signing Day” official Chicago Bulls rookie #23 which sold for $320,000, a new world record sale for a jersey worn by the 14 Time All-Star and five-time MVP legend), Barack Obama (the forty-fourth U.S. President’s 1979 #23 Punahou School jersey which sold for $192,000, a new world record selling price for a high school jersey) and Lebron James (the NBA legend’s 2003-2004 official Cleveland Cavaliers rookie year NBA jersey rookie season which sold for $128,000) which combined totaled $640,000 as well as Colin Kaepernick’s official San Francisco 49ers rookie jersey which sold for $128,000, a new world record for most expensive NFL jersey sold at auction. Other notable Sports memorabilia sold by Julien’s Auctions include Babe Ruth’s 1938 Brooklyn Dodgers coaching uniform which sold for $187,500 and NASCAR legend Richard Petty’s 1974 Dodge Charger Daytona race-winning car which sold for $500,000.

In 2016, Julien’s Auctions received its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, The Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.8 million. Julien’s Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson’s white glove, which sold for $480,000 making it the most expensive glove ever sold at auction. In 2020, Julien’s Auctions received its third Guinness Book of World Record placement for the sale of Kurt Cobain’s “MTV Unplugged” 1959 Martin D-18E acoustic-electric guitar, which sold for $6 million making it the world’s most expensive guitar ever sold at auction. In 2022, Julien’s Auctions sold the world’s second most expensive guitar ever sold at auction with Kurt Cobain’s “Smells Like Teen Spirit” music video 1969 Fender Mustang electric guitar, which sold for $4.5 million.

Based in Los Angeles, Julien’s Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information on Julien’s Auctions, go to

Connect with Julien’s Auctions at or

Download Press Release as PDF file