Auction Details

Our annual “Icons & Idols: Rock ’N’ Roll Auction” auction will be taking place Friday, October 25th and Saturday, October 26th at the Hard Rock Cafe New York and online at Julien's Live.

The two-day live auction will be open to the public and broadcast worldwide from the stage of the Hard Rock Café in New York City’s famed Times Square. The action-packed auction will feature hundreds of highly collectible lots documenting rock 'n' roll’s rich history, spotlighting musical instruments, clothing, personal items, and memorabilia from the hottest stars of today and yesterday: Elvis, The Beatles, Michael Jackson, Prince, Kurt Cobain, Bob Dylan, Freddie Mercury, Lady Gaga, David Bowie, Madonna, Elton John, and more!

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Register to bid

Registration is required to bid in this live auction and can be done in person at the exhibition and auction, or online before the sale at the Registration page to bid by phone, proxy or in person, or online at to bid live online, or by calling (310) 836-1818.

Placing Bids

There are four ways to bid in this sale:

  1. Bid through Julien's Auctions Online Live in Real Time at
  2. Bid over the telephone through an auction house representative.
  3. Submit a bid in person.
  4. Enter Absentee bids. Absentee bid forms are printed in the back of each catalogue, and are also available by calling Julien's Auctions or online